Powerful

A powerful color scheme is one that captures the viewer's attention and emotion. The surest means to this end? Use a potent red hue as part of a color scheme. Irrespective of the other hues used, one's eye will always gravitate to where the red is. This aggresive dominant quality has long made red the color of choice for advertising, particularly packaging--it's natural to see a red soft drink can or cigarette pack before noticing products in more subtly hued packaging. It is interesting to note how many nation's flags include redthe color of stregth. The bold effect of a powerful color scheme may derive from plying red off of its complement or near complementaries. Green, blue-green and yellow-green enhance red hues and take on an increased vibrance in proximity to red. Analogous scheme that include tints or shades of red, red-orange and red-violet often have a warming. even royal effect. It may be more effective to allow a red hue to speak for itself , by combining it with tints and case, a powerful color scheme is intrepid and full of drama.