A true orange hue is warm, comforting and undemanding, and is the central hue of a friendly color scheme. Orange is uncomplicated and direct; when paired with its complement, blue , both hues take on added crispness and definition (akin to looking at fall leaves against a clear, brillian October sky). In its more penetrating aspect, orange is the international color of rescue and is generally used in outdoor safety gear because of its high visibility. As the anchor in the friendly color scheme, orange recalls marigolds and California poppies, polished copper, and glowing fires. It's not an elitist hue--safety, comfort, and the pleasures of family life are implied by an orange hue. This color scheme is quit flexible, suitable for both "high" and "low" uses. It is seen not only in fast-food restaurants and automotive advertising, but in the 17th century paintings by Dutch artists like Vermeer and Rembrandt, who glorified the mundane actives of daity life. This sociable hue is known to stimulate optimism, confidence, tolerance, and a sense of community.
